Tolero is a campaign from the Flemish government to raise awareness amongst the youth for gay, bi and lesbian discrimination.
Fish where the fish are: we created a forum on Netlog and gave them tools to express themselves online and offline(T-shirts, stickers, …). These Tolero shirts were sold in trendy Flemmish fashion stores.
With 4.902 friends an 200.084 unique visitors (and still counting)  Tolero became a fixed value!

Copy: Kristien Berckmans
CD:Kurt Van Buggenhout