Brief: The perfect served Coke is the most refreshing softdrink during summer.
But how can we say this with a online campaign? After a lot of brainstorming and brainfreezing we came up with this concept: The Coca-cola site is on holiday this summer, and is on a quest for the real refreshment, in place of the refresh button.
He had the time of his life and you could follow him on his personal blog and become a friend on Facebook and Netlog.
You could even meet him on the summer festivals!
The whole Amphion agency with special thanks to Ben Bolieau and Dennis Kestelle.
Also big thanks to Demonstrate for making the site offline for real.