Brief: The perfect served Coke is the most refreshing softdrink during summer.
But how can we say this with a online campaign? After a lot of brainstorming and brainfreezing we came up with this concept: The Coca-cola site is on holiday this summer, and is on a quest for the real refreshment, in place of the refresh button.

He had the time of his life and you could follow him on his personal blog and become a friend on Facebook and Netlog.
You could even meet him on the summer festivals!

Team partners:
The whole Amphion agency with special thanks to Ben Bolieau and Dennis Kestelle.
Also big thanks to Demonstrate for making the site offline for real.