Brief: Promote Pritt in an educative and entertaining way to young children (11 and 12 year).
Concept: We created a kids art contest: “From garbage to art”. The idea behind it is that art is everywhere. So we asked the kids to made some of there own, with the use of Pritt of course. The winning classes were exhibited in the Museum of Contemporary Art in Antwerp.
New artist were born! And garbage was being recycled…

Copy: Steven Goedhart