Proposal for the Summer Festivals in 2007: the inflatable cow pie ‘het vliegend schijt’. We created a print campaign and micro-site (where you had to guess in which area the cow will drop her cow pie) to promote the gadget.
Unfortunately the client didn’t believe in this concept.

One year later Mortierbrigade came up with ‘de zitvlaai’ and it won lots of awards. Well deserved, because I really loved their campaign.
Ah well, shit happens…

Copy: Steven Goedhart