MINI – BEGIJNHOF

The first commercial that calls you back! We made the missing link between internet en GSM. The person who sent you this mail inserted your phone number (without your knowledge) so it could call you up at the end and give you a secret password ‘Begijnhof’. With this secret code you can actually win a MINI.
It got a lot of free press coverage.

Copy: Steven Goedhart
Director: Vito de Haas
Production company: De Filmkeuken
Special thanks to: Kurt van Bruggenhout en Jan Teulinx
Awards: CCB gold, Cannes Lions Shortlist, Eurobest 2005

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