Our first assignment for BuzzyPazz was to communicate their 5th anniversary.
BuzzyPazz is a bus/metro subscription for students: they can travel all over the country with only one card. Now we asked the youth for something in return: paste your chewing gum on this card instead of pasting it under our seats. When they collected a full card, they gained lovely prices for their loyalty.
Sounds like a win/win situation, no?
This is only a first draft. It never got executed.

Copy: Steven Goedhart